Buenahelena's 15 Minutes

Last night was very...surreal. I woke up on Sunday morning in a super lazy mood, grabbed some tea and started traversing the interwebs. To my surprise, I received an Etsy convo from a FOX/8 Rochester reporter who was interested in talking to me about my local Cyber Monday deals....on TV. Well, lazy morning girl turned into apartment cleaning machine and in a few hours I had Caroline Tucker and a camera man filming my tiny studio/living space, talking about Etsy, upcycling and the importance of buying local.

Watch the interview here.

Thank you Caroline for finding my shop and giving me the opportunity for an interview! So far I have made 6 sales over this Black Friday/Cyber Monday weekend, 2 that can be directly credited to the newscast. And there is still some time left!


Black Friday & Cyber Monday SALE

Have you started buying presents yet? Black Friday through Cyber Monday, will be the busiest gift shopping weekend of the year. Hundreds of Etsy shops, including my own, will be hosting great sales for the occasion. By shopping on Etsy instead of chains, you will directly support hardworking artisans and find great gifts for every personality at every price point. You will also spare yourself the headache of road (and parking) rage, large crowds, long lines or being anything like these zombie consumers.

Buenahelena Black Friday/Cyber Monday Sale!

From 12 am on Friday Nov.26 until 11:59 pm on Monday Nov. 29, I am offering 20% off all purchases at buenahelena.etsy.com*. Order as usual on any of those days and enter the coupon code BUENA2010 before making your payment. It will automatically discount your total purchase. (*excludes shipping)

But wait! There's more!

To YOU dear blog readers, I am offering a sweeter deal. If you use the coupon code BUENABLOG2010 at checkout, I will slash your overall purchase cost by 40%!!! You can't beat that!

Need ideas? Check out these great gifts for under $25:

For your drinking buddy: Beer Coaster Ornaments
For your BFF: Girlfriend Earrings
For the holiday party hostess: Cocktail Napkin Coasters
To write home to grandma: Vintage Christmas Cards
For your friend's new apartment: Matchstick Paintings


Scenes from the Mayday Luau

Buenahelena, hibiscus in hair (photo by: Mel Fujimoto of My Kitty Empire, thanks!)

The second round of Mayday Underground Craft & Art Luau was even better than the first! This fall it was held on the second floor of Village Gate, an open, art filled space perfect for a market event. With all of the Hawaiin decorations (hula dancer included) it was easy to forget the rainy Rochester November outside. Thank you friends, return customers and the super sweet artisan community I have come to know.


Etsy Bootcamp 2010: Key Word Exercise

OK. So life has been busy, what with end of the marking period grading, shows and markets. I am seriously behind with my Etsy bootcamp (and Etsy in general) and I hate breaking promises, especially to myself. So here I am back tracking with my keyword exercise. Let me know if I am right on or way off.

example courtesy of www.etsy.com

Buyer Attributes:
nostalgia addicts
fans of off color humor
material lovers
collectibles collectors
conversation starters

Style Keywords:
high key color
ooak (one of a kind)

Key Brand Values:
highlight the beauty of common items
appreciate the design of the past
make people smile at a little inside joke

Next up in bootcamp is reaching out to my buyers during the holiday seaon. Look out for my first giveaway here on the blog for followers and facebook fans....Check back soon!



Mark your calendars for two great events this weekend in Rochester, NY.

First, Check out Boots and Shoes: Variations on a Theme on Friday November 5th. This is the premiere show for the new Shoe Factory Art Co-op. Opening party begins at 6 pm at the former E.P. Reed Shoe Factory by Village Gate. I will be showing my newest piece, "Palin Pumps", and also my first exhibit piece in Rochester.

After an evening of shoe drooling enjoy a Saturday at the MayDay Underground Crafts + Art Luau on November 6th. There will be a wide range of local and non-local indie/urban artists including many members of the Rochester NY Etsy Street Team (and me). It's perfect timing for holiday shopping and just about the time when the cold temperature stops being cute around here. So put on your hula skirts and join us!